Though it included heterosexuals and lesbians, the magazine gradually increased its gay content and articles, and featured mostly male erotic cover art. Gengoroh Tagame, considered the most influential creator of gay manga, credits the beginning of modern gay erotic art to the fetish magazine Fuzokukitan which ran from 1960 to 1974. In contrast with Yaoi, bara is predominantly authored by gay men for gay men, while yaoi is largely marketed towards women and features more traditional dominant and effeminate roles. In 1971, the magazine Barazoku became the first gay men's magazine to be sold in mainstream bookshops in Asia, where it and the shortened form "bara" quickly grew to prominence. It was first used in a mainstream setting in the title of a semi-nude photobook featuring gay author Yukio Mihima, Bara kei, published in 1961. The origin of the word itself is not clear. Bara (also known as Men’s Love) is a genre of fictional media that depicts homosexuality between hypersexualized men, though characters can range from "ripped" to "burly" to "bear" and beyond.
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